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You don't know what's going to happen in our business a year from now... so you have to be flexible and adaptable, and that's what we try to do.

Bruce Nordstrom

Bruce Nordstrom

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The 1970s crystallized the service mantra as we now know it.
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When we go out to the university, the professors always say, 'Tell these students about your five-year plan and your 10-year plan,' and I say, 'Gee, we're lucky if we have a year plan.'
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I'm not sure how to say this without making it sound corny, but I honestly feel this is the way to run a business. Our work force needs to mirror these communities, and we've got to get aggressive in recruiting and promoting minorities.
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Grandpa didn't have any idea of customer service. But he wanted to make a living. Eventually, we saw it was not in our best interest to be arguing with customers.
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