FastSaying

You find a personality whom you think the TV audience will embrace and find a format that is tailor-made for the personality. In the case of Andy Griffith, we moved the personality of a wily country shark - a funny and shrewd guy - into another arena. In this case, he is a lawyer, and it is a dramatic series.

Fred Silverman

AndyAnotherArenaAudienceCaseCountryDramaticEmbraceFindFormatFunnyGuyHeLawyerMovedPersonalitySeriesSharkShrewdThinkTVWhomWillYou

Related Quotes

The kind of audience that watches 'Matlock' is ideal for a lead-in to the affiliates' newscast in the afternoon. That audience is older.
— Fred Silverman
AfternoonAudienceIdeal
I was the King of Twinkie-Vision one day, the King of Jiggle TV the next, thanks to Farrah Fawcett and 'Three's Company.'
— Fred Silverman
CompanyDayKing
There seems to be a vulnerability at the networks in late night. They are losing more and more audience, particularly young viewers who are now looking at cable television. 'Tonight' is an old show. CBS has reruns, and having a public affairs series like 'Nightline' on ABC is a big mistake.
— Fred Silverman
AbcAffairsAudience
If I was to guess, it was probably a case of him being shrewd.
— Anthony Chan
CaseGuessProbably
A Lawyer will do anything to win a case, sometimes he will even tell the truth.
— Patrick Murray
AnythingCaseEven