You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.

The reality is the world is a really, really big place, and there's a lot of people running around with a lot on their mind. And you really have to figure out how to build a company that can put on a message that can actually reach people and have an impact globally.

I would say the consumer Internet companies - in a lot of ways, if you go inside the consumer Internet companies and you see how they run, it's how all their businesses are going to run.

If people don't like or trust you, they won't buy the world's greatest product from you.

This has been a trend for a long time; the days of lifetime employment are long since over.