FastSaying

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Angela Ahrendts

Angela Ahrendts

BlurredBrandConsistentCreateCustomerExperienceForeverHoweverLinesOnlineWhereverYouYour

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The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.
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Everyone talks about building a relationship with your customer. I think you build one with your employees first.
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At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be.
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