You have to find nontraditional ways to reach the audience,

You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time, ... You have to find nontraditional ways to reach the audience.

You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time,

'Supernatural' has delivered in a huge way for us, ... We expect the show to be a long-term player at The WB.

We are staying very focused on our 12-34 demographic. Twelve to 34 is and always will remain our core target.

We were looking to cast this young witch who is about her age. She was on the list of available actors. We loved her work on '8 Simple Rules.' She was interested. It was that simple. She's young and spunky and sassy, and she will give the show another voice.