You have to foster the belief in every employee that innovation is important. It starts with an employee's first day. You can't flip the switch when people reach middle management, and tell them to start thinking about new ways of doing business.

Collaborating with trading partners is one key area of innovation today.

Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.

Never before in history has innovation offered promise of so much to so many in so short a time.

Innovation should not be carried out only by engineers. Every one might have new ideas every day.

The Open Source theorem says that if you give away source code, innovation will occur. Certainly, Unix was done this way. . . . However, the corollary states that the innovation will occur elsewhere. No matter how many people you hire. So the only way to get close to the state of the art is to give the people who are going to be doing the innovative things the means to do it. That's why we had built-in source code with Unix. Open source is tapping the energy that's out there.