You have to look at everything we've got going.

That benefits businesses on (U.S.) 72 because they'll drive by and hopefully stop on their way to downtown. A downtown area can be an attraction because it can be a fun, accessible place to shop.

We promote Athens as the midway stop in the interstate, and these places are giving people reasons to stop.

There's no beating around the bush. Allowing alcohol sales has helped. It's brought new restaurants here.

It will take a while to increase tourism 20 percent, but I think it can be done.

We thought we would be going there as it is the first game and Wales see it as their banker green.