You have to remember a lot of business is very cyclical.

See, what we were going to do was say, the Internet is this great business strategy tool.

You can't be distracted by the noise of misinformation.

You can't suppress creativity, you can't suppress innovation.

I think up until that time a lot of focus on Internet coverage was either sort of the bits and bytes aspect of it, sort of the high-tech aspect of it, and the sociological aspect of it, which is how it was transforming culture.

If you look at the business historically, it's been really cyclical. There have been these major events in her life when she's been redefined -- the early 70s, the early 80s and the late 90s. The struggle is to keep Barbie relevant to today's girls. I think they are working on that but I think its going to be a while before it pays off.