You have to stay updated on trends, social things and pop culture, you need to stay with the times and keep evolving.

In America, they have this thing called a story cycle. When they're at war, they start doing fantasy and war-style entertainment. When fantasy gets big, they go through a recession, and horror starts gaining popularity. When horror gets popular, mystery starts gaining popularity. Then when mystery reaches its peak, science fiction starts gaining popularity. Then things get rough again, and we go back to Fantasy". This quote was taken from an interview from The Myth of Cthulhu: Dark Navigation.

Pop culture is a reflection of social change, not a cause of social change.

Pop culture hales you and wants you to fail.

I'm kind of a pop culture stew, you know.

Pop culture is like our subconscious.