You make the best out of it, you can. Nothing is ever as good or as bad as you think it will be. It's what you make of it.

That's what you did when someone was having a hard time. You fed them. It was a tradition that crossed all cultures.

[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech, ... Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.

If someone can handle you at your worst, they'll stick around for your best.

He's the best I ever had. And the worst thing that ever happened to me.

To be the best you must be able to handle the worst.