You may be in Georgia thinking, 'Gee, I wonder how soccer moms in Kansas feel about that issue,'

Let's take on the most complicated, difficult problem that we could possibly take on in contemporary American political discourse. We'll make an abortion game.

This isn't a game that changes your opinion, but tells you why people have the opinion they do.

Advertisers, governments and organizations mount huge campaigns to show us what they want us to see, and we want to expose what they're hiding. There's lots of precedent for this sort of speech in print, in film (and) on the Web, but we think videogames are particularly good at exposing the underlying logics of these organizations--how they work and what's wrong with it.

I've always had a complicated relationship with advertising. It's everywhere, and it's becoming more and more parasitic. Yet, because it's everywhere it has the power to influence people positively as well as negatively.

For a long time, we've talked in the game industry about gender diversity as the one problem on the radar, but the racial split is worse.