You need to re-establish a connection to the consumer. People need help wading through the confusion.

Fund companies are having trouble justifying building up Web sites. It's amazing how few fund companies advertise at portals, Morningstar and online business sites.

Everyone wants to make money on the Web, but nobody wants to spend the money to do it.

You see a real disparity out there. Some fund companies get it and some don't get it that the Web matters.

There is a really deep connection to Atlantic City for both Planters and Mr. Peanut. You can't help but find someone from the Northeast who ... will tell you, 'When we'd go down to the shore, we'd go to the Boardwalk and we'd always see Mr. Peanut.

The positive side of that is that TV shows and movies can really help people see the connection between what might be an abstract Washington policy issue and real people's lives, even though it's fictional real people,