You really need to get your swagger back.

There's no other media like it. TV ads evaporate into the ether.

Many people use the newspaper but don't read it. A lot of people are as engaged with the advertising material as they are with the editorial content.

In many ways the industry has been on the defensive. I'm doing a little bit of a cheerleader thing. Newspapers need to get their swagger back.

The creative work is a blend of past and present that is uniquely newspaper media. Newspaper media is time tested and future ready for this brave new world of advertising in the 21st century. If the industry wants the advertising community to believe that it is a vibrant media choice, it needs to believe in itself. It needs to get its swagger back.

I have a natural swagger.