You really own them at the personal level, not the household level.

Mobile ESPN has defined a new wireless category, and with that, we are positioning the service and our marketing around the idea that life will never get in the way of sports again. This is more than a phone -- it is like putting ESPN in your pocket.

We can put ESPN in your pocket.

That's the best screen on the market. The fonts are custom designed so you can fit a lot of information and make it very easy to read on a small screen.

We've all had that Saturday afternoon commitment that kept us from the big game. We are positioning the service and our marketing around the idea that life will never get in the way of sports again.

We are not all things to all people, but we can be everything to the fan.