You take a fraction of reality and expand on it. It's very seldom totally at odds with the facts. It's shaving a piece of reality off.

Disinformation is most effective in a very narrow context.

Appearances are not reality; but they often can be a convincing alternative to it. You can control appearances most of the time, but facts are what they are. When the facts are too sharp, you can craft a cheerful version of the situation and cover the facts the way that you can covered a battered old four-slice toaster with a knitted cozy featuring images of kittens.

Frankly, Bruce, the facts point to an opposite conclusion,

We have to compete on the field. That's just the facts. That doesn't interfere with all the time we've spent together before.

It's nothing more than a psychological spot; it's like 10,000 on the Dow. In reality, the markets themselves don't see anything special about that $50 level.