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You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.

K'naan

AbsolutelyAbsolutely NothingAlsoAudienceAuthenticListeningLoveMarketMassMeansMostNothingNowPeopleReachSongThemWantWayYou

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