You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.

Kevin Plank

Big Bit Convincing Essentially Felt Football Football Players Guys Itself Lingerie Little Little Bit Mind Needed Once Place Players Product Really Spoke Take Touched Tough Trick Wear Women You

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