You've got to change incentives for good behavior as opposed to just disincentivizing bad behavior.

We feel safer when we can label someone and figure them out, but it’s hardly foolproof. ‘Good people’ are capable of bad behavior. ‘Bad people’ are capable of good behavior.

Good TV is not just TV about good behavior.

When you have a good idea, the money flows.

Because they're sponges, it's better to incorporate it into their lives now rather than change behavior (later).

Bush talks of regime change or change of its behavior, which is the same. It means no Islamic regime.