YouTube is a platform, a distribution vehicle.

Our goal is to have YouTube on every screen - to take it from the PC to the living room and the mobile phone.

YouTube is a free service that is extremely easy to use. There are no downloads, and hundreds of audio and video formats are instantly converted to Flash, which makes it fast and easy for the community to watch and share video.

It attracts a lot of eyeballs. Their distribution on UPN has made it an even more powerful platform. Its robustness is pleasantly surprising. If any company can make a football league work, they can.

If we're having to use this vehicle other than on stand-by or preparedness, then somebody is having a bad day.

We released it on our own label, so it wasn't really a wide distribution but for our own little humble operation, we were very happy with the results, ... But a lot of people have asked me what I've done lately. And when I say I had an album out the last couple of years, they actually didn't know that.