Young kids and teenagers are exposed to music celebrities a lot more than they are to athletes, and companies are capitalizing on that fact.

What we're finding is that teenagers really like the music. We've gotten good feedback from kids in Woodland, too. Everybody likes it. I think it's because we play the best songs from each decade, with an occasional new hit tossed in. Good music is timeless.

The retro trend in sportswear is also very big right now whether it's in footwear or sports jerseys.

Consumers are very aware of the economy and they don't want to pay premium prices anymore. They're shopping for value.

There are a lot of good kids out there. There are a lot of good teenagers. If you're good to them, they're good to you.

These kids are athletes. ... These kids want to win. They are not going to just lay down and let teams walk all over them and give up. We're going to play through seven.