Your brand is not our logo. You got to tell it, to sell it.

It's not who you know, it's who knows you. We call it personal branding.

Your ideal customer should be attracted to the brand that rests on the fabulous culture you
created, but they don’t have to share your personal interests or have the same lifestyle you do.

If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.

Your campaign is your poetry and your strategy is your business.

The game is to be sold, not to be told.