Your goal in an online dating profile and in your first message to somebody is to strike up a conversation.

Dating is a numbers game. What we try to promise is good first dates. Once that first date happens, it's really up to you.

We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not.

I get to be the nosiest friend or acquaintance that anyone has because it's - my job is to ask you about your dating life all the time.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

We did some research that showed that the very first word of your message that you send a girl - when we looked at men sending messages to women - the very first word can have a tremendous... can have a very accurate prediction of whether you're going to get a reply.