You're going to get an early pop from any advertising campaign. The real issue is whether we can retain them. We'll know soon enough, but every early metric we're looking at is good.

You really want to get a headache? Try to understand Internet advertising.

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.

Advertising didn't mix sex up with our daily lives. The great Marketeer in the sky did that.

Facebook's the real deal. Nobody can buy Facebook now. Everybody has taken an angle at it. But Facebook may be the place that organizes everybody's personal information. It's got a very good chance of being that.

Who ever knows what will happen with the economy, and will it affect the Internet? There's so much pouring into the Internet; I would doubt it, but I'm not the greatest predictor. But more than any media sector, I think the Internet will hold up.