You're going to see them going up, regardless.

We are the only major capital city in the world that doesn't have a jazz festival. It's a shame to me. This is the nation's capital. Jazz was invented in this country.

People understand the whole low price idea, they know where to get low prices. But if they're looking for something that has a little extra quality, a little extra design, a little extra service, they're looking at places besides Wal-Mart.

We want to celebrate the wondrous legacy of jazz and African American culture that previously existed along the U Street corridor. That's slowly coming back into its own,

Wal-Mart listens to consumers and will only alter its behavior if you alter your behavior. Customers are the ones who give Wal-Mart its power.

Other companies may get into the hunt that haven't been, but it's not a watershed event.