You've got college kids walking around here drunk. It's a prime target area.

Tommy Lee Goes to College.

We were in the fall, so guess what we were up against: college football and the Atlanta Braves in the playoffs. God bless 'em, they were in the playoffs almost every year, and still are.

For a lot of these guys, that light doesn't go on until they leave college. For some kids' cases, it's too late. For other kids' cases, it happens in the nick of time. As a coach, you have to able to adapt, trust these guys even though sometimes they don't trust you. I know it sounds crazy having said that, but I love my job.

The boomers' kids have gone off to college, and they are looking for somebody to fill the void in the house, ... It's also the young professionals who are putting off having families, and are looking for companionship.

Teens and college-aged kids are the biggest purchasers of mobile content, yet they lack a way to protect their investments.