You've got to give people a disincentive to cheat.

I never had to cheat, I get them with what I got.

It takes awhile to get people onboard. We're really happy with where we are.

Things are bad in 2001 at Yahoo. There's been layoffs, restructuring, lots of people left.

You want to hire great people and give them the opportunity to fail. You need to let them figure things out as they go along. If they fail repeatedly, then you probably have to find a different person, but if you don't let people have that opportunity to fail, they don't get to learn and grow and try things.

In general, you don't want competitors to understand your business outside of telling people your revenue and profitability numbers.