Zinfandel has a broad appeal. It's big and bold and spicy, not unlike us Californians.

We're not seeing really big bold patterns. We're seeing really delicate patterns, which really emphasizes what we're seeing with the soft colors: soft colors, soft designs.

What we are doing is attempting to open it up to appeal to the broad base of the community. There's a lot of things to delineate, particularly with the short time frame to get it on the ballot for June.

Motorola is big and bold enough to do things on its own.

The delta is not an area that most Californians really resonate with, the way they do with the coast or the Sierra. We have a history of not paying attention until it's too late and then trying to restore things that have vanished.

Operating in one community doesn't lend itself to a big TV buy. You get a broad reach, but it's cluttered. The challenge is breaking through...intercepting consumers where they shop or are entertained communicates that we are a local company investing to give them more TV and broadband choice.