'Subliminal' is about how we misinterpret our behavior because we're unaware of what our unconscious minds are doing.

On the unconscious level, touch seems to impart a subliminal sense of caring and connection.

By subliminal, I mean things that occur in our world that are below the threshold of consciousness but do have a psychological effect on us.

The truth is that our unconscious minds are active, purposeful, and independent. Hidden they may be, but their effects are anything but, for they play a critical role in shaping the way our conscious minds experience and respond to the world.

Of course our feelings matter. But emotional decisions are usually not the best ones. On the other hand, your emotions can affect your decisions whether you like it or not because the effects can occur on the unconscious level.

Our subliminal mental processes operate outside awareness because they arise in these portions of our mind that are inaccessible to our conscious self; their inaccessibility is due to the architecture of the brain rather than because they have been subject to Freudian motivational forces like repression.