Of course our feelings matter. But emotional decisions are usually not the best ones. On the other hand, your emotions can affect your decisions whether you like it or not because the effects can occur on the unconscious level.

'Subliminal' is about how we misinterpret our behavior because we're unaware of what our unconscious minds are doing.

On the unconscious level, touch seems to impart a subliminal sense of caring and connection.

I find that predicting the course of our lives is like predicting the weather. You might be able to predict your future in the short term, but the longer you look ahead, the less likely you are to be correct.

The truth is that our unconscious minds are active, purposeful, and independent. Hidden they may be, but their effects are anything but, for they play a critical role in shaping the way our conscious minds experience and respond to the world.

By subliminal, I mean things that occur in our world that are below the threshold of consciousness but do have a psychological effect on us.