7-Eleven rolls out hundreds of new products each year. This particular item is the first of its kind; nothing like it exists in the market, and we're very excited about it. Building on that, we thought it would be interesting to do something else we've never done before: challenge the best and brightest business entrepreneurs on 'The Apprentice' to come up with out-of-the-box ideas to introduce a new product that is completely novel to consumers.