'The Apprentice' has proven that an appearance on the show can dramatically impact demand for a product. We're telling our store associates to be ready.

7-Eleven rolls out hundreds of new products each year. This particular item is the first of its kind; nothing like it exists in the market, and we're very excited about it. Building on that, we thought it would be interesting to do something else we've never done before: challenge the best and brightest business entrepreneurs on 'The Apprentice' to come up with out-of-the-box ideas to introduce a new product that is completely novel to consumers.

Suffice it to say that this has all been quite secret. Besides the drama of seeing who of the candidates will stay and who will go, we've added a couple of surprises to the show that are uniquely 7-Eleven.

This is a violent death in appearance.

He's dominated in virtually every appearance. He was the best [available] bullpen guy in the industry.

The team has its sights set on another SLC championship season and postseason appearance. I think the bar for our success has been raised after last year's success.