A first impression is a lasting impression. When we're out talking to a prospect about their business, it helps us to know what exactly it is that they do and how that affects their industry.

We want to be able to talk about their business, rather than say 'here's what we do' and try to fit out product into their needs.

Everybody today is talking price and flavor to attract business. We wanted to talk about what makes us unique for our customers: being authentic, urban, slightly irreverent and known as 'the real chicken' place. We've always owned value and we've always been authentic. Now with spicy flavor offerings and variety, we have a solid strategy that differentiates us from the competition.

We're talking about patients who are for the most part 65 years of age or older. Eighty-two percent of Medicare patients who want the medication have co-morbid conditions such as diabetes, hypertension, hypercholesteremia and prostate disease.

It gives us reason to take a closer look at overall manufacturing and business sentiment at the end of the year.

It's basically a way for us to protect the leaders of our student organizations from being exploited by the business owners uptown.