A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Comfort the afflicted, and afflict the comfortable.

In all life one should comfort the afflicted, but verily, also, one should afflict the comfortable, and especially when they are comfortably, contentedly, even happily wrong.

You can't comfort the afflicted with afflicting the comfortable.

Creativity varies inversely with the number of cooks involved in the broth

Teenagers travel in droves, packs, swarms. To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores they're a big beautiful exaltation of larks. all lovely and loose and jingly.