A good typeface is like a well-crafted English or Italian suit: it always looks perfect.

If you imagine b, d, p, and q, those are letter forms that all the children always mess up. They are mirror forms of one another. That feature is emphasized in a font like Arial, where the shapes are literally mirror forms.

When we design for non-Latin, we always aim to create a rhythm and texture that is sympathetic so when you have the two scripts running side by side, they create, ideally, the same tonal value on the page.

The argument that a serif font is too fussy doesn't cut it anymore. You want a font where the letter forms are not ambiguous.

Each script has its own calligraphic and cultural history. It is more a question of matching different calligraphic styles to one another, without the features of one script dominating another.

Why do only the Latin script when Nokia has a billion consumers? Typography is the bedrock of communication; it can really connect people.