A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Properly practiced creativity can make one ad do the work of ten.

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

Advertising doesn't create a product advantage. It can only convey it.

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.