A named thing is a tamed thing.

I know you,” said Maddy. “You’re -“
“What’s a name?” Loki grinned. “Wear it like a coat; turn it, burn it, throw it aside, and borrow another. One-Eye knows; you should ask him.”
“But Loki died,” she said, shaking her head. “He died on the field at Ragnarok.”
“Not quite.” He pulled a face. “You know there’s rather a lot the Oracle didn’t foretell, and old tales have a habit of getting twisted.”
“But in any case, that was centuries ago,” Maddy said bewildered. “I mean - that was the End of the World, wasn’t it?”
“So?” said Loki impatiently. “This isn’t the first time the world has come to an end, and it won’t be the last either.

From the get-go, this was to be a very, very tamed-down show.

Names have power.

That sort of emergency doesn't present a power issue. That is an isolation issue.

I have an advanced degree in procrastination and another one in paranoia.