Names have power.

Jason scratched his head. "You named him Festus? You know that in Latin, ‘festus’ means ‘happy’? You want us to ride off to save the world on Happy the Dragon?

You know how hard it is to feel like an extreme falcon-headed combat machine when somebody calls you "chicken man"?

With great power comes a great need to take a nap.

Did someone just call me the wine dude?” he asked in a lazy drawl. “It’s Bacchus, please. Or Mr. Bacchus. Or Lord Bacchus. Or, sometimes, Oh-My-Gods-Please-Don’t-Kill-Me, Lord Bacchus.

A named thing is a tamed thing.