A star may guarantee business, but the tradeoff is a very short run.

You do a show to be a hit and hopefully run a couple of years.

I don't compare shows. It's very simple. I don't live in the past. If there's any secret to my longevity, it's living in the future. And a little bit in the present.

A good run in the Bud Shootout doesn't guarantee a good run in the Daytona 500, but it is a nice indicator that this part of the program is at least headed in the right direction. The extra seat time is always good to have, and I think there are things you can learn by participating in that race that the teams who aren't competing don't have the opportunity to learn.

You can't run a business or anything else on a theory.

Collaboration is just, really, a group of people getting in a room with their eye on a very similar prize and wanting to come out with the same show. The director, ultimately, is the guy in front of whom the buck stops. So, he has to have the courage to prevail. But, he has got to have a huge amount of respect for his collaborators.