A train wreck is coming. It's not about the science. It's how people see their food.

I know there's a train wreck coming.

When the immediate reaction is 'yuck,' boy, you better watch out putting that in the food supply.

Food-borne illness is an issue that has been shoved to the back of the shelf for far too long.

Nobody died, but 31 people ... got sick from eating this product, and I can tell you, not one of them thought that it was their best day on earth. This is not just a bellyache.

a train wreck in slow motion.