Affinity marketing is where DM crosses over into field marketing, giving us a broader understanding of how to use samples with consumers. It's not just a DM approach, but about devising creative ideas for sales and using DM skills to drive this.

And I like to think we've come as far as we have by word-of-mouth marketing, by understanding where our niche markets are. I was just sitting here reading an article in Forbes magazine about grass-roots marketing, and they are talking about a lot of things we've been doing for years.

Ryan and Greg are giving us great senior leadership on a young team. This team is learning and understanding how to play hard all game long. That is coming from the seniors. Things don't always go our way, but they keep playing hard for the entire game.

It's old, but it's hot. There's even a Word of Mouth Marketing Association.

It is hardest to find people in the Web marketing area. People with a good understanding of the Web infrastructure—who know how to leverage it—are a little harder to find.

Medicare does not allow for any door-to-door marketing.