Medicare does not allow for any door-to-door marketing.

Hospitals will work to be sure that they're within the standard of care.

This is an historic moment. A lot of work has gone into this to make sure things go smoothly.

Of course, it's not acceptable to have any problem. We're working to resolve these problems as quickly as possible.

Content Isn't King, It's the Kingdom.

Affinity marketing is where DM crosses over into field marketing, giving us a broader understanding of how to use samples with consumers. It's not just a DM approach, but about devising creative ideas for sales and using DM skills to drive this.