Alcohol advertising was a contributing factor to youth drinking quantities over time.

In light of a recent study that seems to indicate a direct correlation between alcohol advertising and increased teen drinking and another study showing the numbers of people, other than teen drivers, being killed in crashes involving teens, it's more important than ever before to make sure there is a dialogue with teens about issues that could impact their futures. Whether teens spend time at a bowling alley, a friend's house, a coffee shop, or online text-messaging, The Spot shows teens that it is up to them to make sure their 'spot' is filled with positive influences and not with harmful substances.

People have been delaying doing anything because they felt the research wasn't there. This makes it clear that advertising does make a difference.

it provokes the desire, but it takes away the performance

I began to think vodka was my drink at last. It didn’t taste like anything, but it went straight down into my stomach like a sword swallowers’ sword and made me feel powerful and godlike.

Alcohol, taken in sufficient quantities, may produce all the effects of drunkenness.