FastSaying

People have been delaying doing anything because they felt the research wasn't there. This makes it clear that advertising does make a difference.

Leslie B. Snyder

AdvertisingPeopleResearch

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Alcohol advertising was a contributing factor to youth drinking quantities over time.
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So the ads are around you. You may not remember seeing them, but people around you do, or you don't remember seeing them, but they impact you.
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That's a general problem with biomedical research -- it's hard to attract the people who may need it most.
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Asked about the power of advertising in research surveys, most agree that it works, but not on them.
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This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising and increased youth drinking.
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