Alternative descriptions of the same reality evoke different emotions and different associations.

We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.

An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.

When people evaluate their life, they compare themselves to a standard of what a successful life is, and it turns out that standard tends to be universal: People in Togo and Denmark have the same idea of what a good life is, and a lot of that has to do with money and material prosperity.

Reality and truth is the same, just different spelling.

We go through phases - remaining the same person with different faces. Places, things, they all seem a dream. Reality and fantasy just rips at the seams.