We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.

Alternative descriptions of the same reality evoke different emotions and different associations.

We are very influenced by completely automatic things that we have no control over, and we don't know we're doing it.

The cat is the mirror of his human's mind...the dog mirrors his human's physical appearance.

Policy makers, like most people, normally feel that they already know all the psychology and all the sociology they are likely to need for their decisions. I don't think they are right, but that's the way it is.

There is research on the effects of 9/11, and you know, compared to the enormity of it, it didn't have a huge effect on people's mood. They were going about their business, mostly.