Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.

Consumers have said they buy into Meredith Vieira.

You don't want to negotiate the price of simple things you buy every day.

E-mail has some magical ability to turn off the politeness gene in a human being.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.