Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

We are publishers of content and consumers of content at the same time. (D. Abbot, J.Hegarty)

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

In our society, daily experience teaches the individual to want and need a never-ending supply of new toys and drugs.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.