American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

Between two products equal in price, function and quality, the better looking will outsell the other.

The American automobile has changed the habits of every member of modern society.

My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.

His treatment of the journalist was unnecessarily insensitive and offensive.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.