Between two products equal in price, function and quality, the better looking will outsell the other.

American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

Between two products equal in price, function and quality, the better looking will out sell the other.

Dad called [General Motors designer] Harley Earl's designs 'chrome-plated barges,' ... He said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator.

I alienated the automotive industry by saying that cars should be lightweight and compact.