Another speaker could not duplicate what I do, but I could do what they do.

If we're setting the same goal every year, that should be a clue. I tell every person to write down the goal. Write down what you think you'd like your goal to be.

I've been there. I don't know any speaker out there on the circuit who's been through half or a tenth of what I've been through. A lot of people, you hear them say 'You have to change the way you think,' and a lot of people say 'Yep, yep, yep.' But what if you're in the audience, and you're saying 'How do I do that?' That's where I come in.

When you do this every year, and every year you are setting the same stupid goal, that should tell you something.

Admit what we did wrong: I started drinking too many Cokes, eating later.

The key to the Four-Step Process is in changing people's perceptions.